
2:20PM ”I’m going to talk about iCloud. We’ve been working on this for some time now, and I’m really excited about it.”
2:20PM ”I’ll try not to blow it.”
2:20PM ”You like everything so far?” Yeah, they do.
2:20PM Now Steve Jobs is back, and it’s time to talk iCloud.
2:19PM It’ll support all the same devices as last time, basically starting with the iPhone 3GS, iPad and iPad 2, plus the third and fourth generation of iPod touch.
2:19PM ”iOS 5 will ship to all of our customers this fall.”
2:19PM Developers get a seed today, for the SDK.
2:18PM ”When are you getting it?”
2:18PM And new multi-tasking gestures too to “flick” between apps, as well as a suite of new dev tools that are receiving some mumbles of appreciation from the crowd.
2:18PM You can also sync your iTunes library over WiFi too, as you might expect given the cut cable idea before.
2:17PM That’s 10 of the 200+ new features that are coming, including AirPlay mirroring, letting you mirror your entire iPad right to the TV — wirelessly.

2:16PM Demo over! “We’re actually building this on the push notification we built, so we know how to scale this.”
2:16PM This works over WiFi or 3G, in case you were wondering.
2:16PM To send a photo or video you just tap the camera icon, pick a pic, and away it goes.
2:15PM Tapping on the notification brings you right to the new messaging interface. While responding, the iPad user gets a notification that the iPhone user is typing away.
2:15PM Message sent from the iPad to the iPhone and, wouldn’t you know it, a notification pops up.
2:14PM Demo time, we’re going to be sending messages between an iPhone and an iPad. The iPhone is running a game.
2:14PM Since it’s cross-device you can start a convo on your iPhone and pick it up on your iPad, or the reverse if you’re into that.
2:13PM Can also get delivery receipts, read receipts, and real-time typing notification.
2:13PM Supports iPhone, iPad, and iPod touch. Lets you send text messages, photos, videos, contacts, and even do group messaging.
2:12PM New messaging service between all iOS users, regardless of device.
2:12PM ”I believe we have the best messaging client on the iPhone. It works tremendously well to send text messages and photos and our customers love it — our iPhone users. But what about our iPad users, and our iPod touch users?”
2:12PM Next feature: iMessage.
2:12PM And, you can now play turn-based games right in the OS. Settlers and Carcasonne fans in the house just started smiling.




2:11PM You can purchase and download games directly from Game Center.
2:11PM We’re getting more social here, seeing the scores of your friends’ friends, also getting friend recommendations and game recommendations.
2:11PM Yeah, that was a burn.
2:10PM ”In just 9 months we have 50 million Game Center users. To put that into perspective Xbox Live has been around for about eight years and they have around 30 million users.”
2:10PM ”iOS is the most popular gaming platform on the planet. There are more than 100,000 game and entertainment titles in the App Store.”
2:10PM Next feature: Game Center.
2:09PM You can now create & delete calendars right from iOS. We already saw the improved photo editing, and in Mail you can create and delete mailboxes from iOS. Basically, it’s a much more independent operating system. “If you want to cut the cord, you can.”

2:09PM And those updates are delta updates, so again you’re just getting what’s changed — which should put less of a hurting on your newly capped data plan.
2:08PM Also, software updates are OTA.

2:08PM Now, when you take the phone out of the box, you just see “Welcome” instead of a prompt to tether it. “You can now setup and activate your device right on the device and you are ready to go. It’s that easy.”
2:08PM ”We know we’re selling to a lot of places where the households just don’t have computers.”
2:07PM Huge applause for that one. Nobody likes cables up in this house.
2:07PM Next feature: PC Free. We’re cutting the cable here, folks.
2:06PM It makes things a little more thumb-friendly on the iPad if you weren’t blessed with freakishly-long fingers.
2:06PM Showing a new keyboard: grab it with your thumbs and go up and it splits.
2:06PM Tap a word, tap “Define” in the popup, and you’re in a dictionary. Scott didn’t know what a lychee fruit is, apparently. Doesn’t know what he’s missing out on.
2:05PM There’s also a built-in dictionary that’s a service across the OS. “All apps from the App Store can use it.”

2:04PM And S/MIME is being added as well, for the security mavens.
2:03PM Rich-text formatting, indentation control, draggable addresses (from To: to Cc: or Bcc:), flagging so you can mark them as unread, and now you can search the entire contents of messages.
2:03PM Next up: Mail.
2:02PM And they can now be edited directly on the device. You can crop, rotate, reduce red-eye, and you can do a one click enhance — if you’re feeling lucky.
2:02PM You can pinch-to-zoom right in the app, and if you hold a tap on a part of the photo it’ll set the exposure settings to optimize that portion of the image.
2:01PM Or, you can use the shutter button to turn your volume up, if you want to look at it that way.
2:01PM And you can use the volume up button to take pictures now. Huge applause on that one.
2:01PM If you have a passcode set, you can take a new photo without entering it. But, your existing photos are protected.
2:00PM Tap on the camera icon and you’re right in the Camera app, ready to take a photo.
2:00PM There’s now a Camera button on the lock screen.
2:00PM Looking at Flickr popularity, with the iPhone 4 the most popular phone on a camera, and soon the most popular ever.
1:59PM Next feature: Camera updates.
1:59PM It’ll sync across devices, and with Cal.
1:58PM That one got an “oooh,” from the crowd. Lots of folks apparently ignoring their honey-do lists to be here today.
1:57PM Next feature: Reminders.
1:57PM And there’s naturally Twitter integration. Tap on “Tweet” and you get what they’re calling the “Tweet Sheet” which is a common control across the Twitter-friendly apps.
1:56PM He’s looking at a 20 page review of the EOS 60D on dpreview.com. He switches to Reader view and all the content is presented in one view.
1:56PM ”It is lightning fast to switch between windows now.” Just tap on one of the tabs and there you are, on that other tab.
1:55PM Tabbed browsing is added as well! Demo time.
1:55PM You can access those you’ve tagged for later on multiple devices.
1:55PM Reading List is next, “a simple way to read it later.” Which is, you know, kind of like Read It Later.
1:54PM You can e-mail the contents of the story too, not just the link. Cautious applause from the webmasters in the room…
1:54PM All the distractions are gone, all the junk, just text in a single, scrolling story. “It’s really convenient.”
1:54PM Safari Reader is a new button when you’re reading a story on a website. It’s up in the address bar.
1:53PM ”Safari is the best mobile web browser out there. It’s also the most popular.” Nearly 2 / 3 of all mobile web browsing is done through Safari.
1:53PM Next up: Safari.
1:53PM You can also use Twitter to automatically update contacts if they have Twitter handles. Again, taking a cue from Android.
1:52PM You can also send articles from Safari and locations from Maps.
1:52PM It really is, Scott.
1:52PM Integrated with many apps, including Camera and Photos. Just tap the action button, hit “Tweet” and it’s attached. “It’s that simple.”


1:51PM Single sign-on. Jump into Settings, add in your deets, and you’re configured for Twitter. Those credentials are then saved and can be (optionally) shared with any app that requests them.
1:51PM ”We want to make it even easier for all our customers to use Twitter on all their iOS products.”
1:50PM Feature number 3: Twitter.
1:50PM New issues are now automatically downloaded in the background, available offline.
1:50PM ”When you purchase them they’re automatically downloaded and placed on the Newsstand. It’s integrated with the home screen, looks like, well, a newspaper stand.
1:49PM And papers: New York Times, SF Chronicle, Daily Telegraph…
1:49PM And papers: New York Times, SF Chronicle, Daily Telegraph…
1:49PM You know, lots of magazines.
1:49PM Vanity Fair, Popular Science, Esquire, GQ, Oprah…
1:49PM We’re going through a suite of publications that support this, like Nat Geo and Spin.
1:48PM ”Recently we added subscriptions, which makes it easier to get all the new issues without missing anything.”
1:48PM Okay, next iOS 5 feature: Newsstand.
1:48PM We’re not seeing an Android-style clear button, but hopefully there’s away to dismiss them all en masse.
1:48PM To clear a notification, just tap on the little X to the right and it disappears.
1:47PM Swipe across the text message and you’re right into conversation view.
1:47PM Demo time! We’re seeing a few missed calls, a Facebook notification, and a text message.
1:47PM It’s on the lock screen as well, and you can if you slide across any of them you’ll go straight to that app.
1:46PM It’s unobtrusive and goes away after a moment, but of course you can get back to it whenever you like.
1:46PM If you’re playing a game, you get an animation up top that swivels down.
1:46PM Stocks and weather appear up top.
1:46PM Swipe down and you get a big list — yeah, it looks like Android.
1:45PM Notification Center aggregates all the notifications. It’s accessed by swiping down from the top.
1:45PM The modal alerts are annoying when you’re playing a game, or watching a video — maybe you’re really into the latest 30 Rock episode.
1:45PM ”We have built something that solves some of the current problems.”

1:44PM We’re looking at the current notifications, the annoying pop-ups that have been “massively popular.” More than 100 billion have been pushed so far!
1:44PM First new feature: Notifications.
1:44PM Over 1,500 new APIs! Got a few cat-calls from the saucier coders in the room.
1:43PM ”iOS 5 is a major release. This is incredible for our developers and our customers.”
1:43PM ”Let’s talk about the future of iOS, and that is iOS 5.”
1:43PM More than 225 million accounts “all with credit cards and one-click purchasing.”
1:43PM Looking at some examples, Tiny Wings, HBO Go, even an FDA approved app for looking at CT scans.
1:42PM And Apple has paid out more than $2.5 billion to developers — big check signed by Steve Jobs on the screen.
1:41PM More than 14 billion (yeah, with a B) apps downloaded from the App Store, total.
1:41PM ”The size and momentum in the App Store is hard to fathom.” 90,000 apps specifically for the iPad. “We’d like to thank our developers for these great apps.
1:41PM The iBookstore has moved 130 million book downloads.
1:40PM More than 15 billion songs have been sold through the iTunes Music Store, making it the #1 retailer of music in the world.
1:40PM More than 25 million iPads sold since the original launch 14 months ago. “We’ve created a whole new category of device with the iPad.”
1:39PM He’s talking up the iPad 2. “It is an amazing product, and our customers just couldn’t wait to get their hands on it… actually they did have to wait.”
1:39PM These are Comscore’s April numbers, showing Android in #2.
1:39PM ”That makes iOS the number one mobile operating system, with more than 44% of the market.”
Advertisements
Related posts:
Via iOS 7 Jailbreak Team