All-New design.

Nothing we’ve ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as we reconsidered iOS, our purpose was to create an experience that was simpler, more useful, and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led us to redesign the way it looks. Because good design is design that’s in service of the experience.

All-New features

iOS 7 introduces great new features like Control Center, AirDrop for iOS, and smarter multitasking. It also makes the things you do every day even easier, faster, and more enjoyable. And while many of the apps look different, the way you do things feels perfectly familiar. So from day one, you know how to use the world’s most advanced mobile OS.In its most advanced form.

See iOS 7 In action on iPad & iPad Mini

iOS 7 Lock Screen iOS 7 Login with Password

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

iOS 7 Control Center iOS 7 Notification Center

iOS 7 Multitasking iOS 7 New Safari Browser

iOS 7 iTunes iOS 7 Appstore

iOS 7 iTunes Radio iOS 7 Photos

iOS 7 takes full advantage of technologies in iPhone, iPad, and iPod touch to push the iOS experience further. Distinct and functional layers help create depth and establish hierarchy and order. The use of translucency provides a sense of context and place. And new approaches to animation and motion make even the simplest tasks more engaging.

iOS 7 Air Drop iOS 7 Photo Moments

iOS 7 Home iOS 7 Mailbox