New Apple Products Coming Soon. This Fall. (via Tim Cook)

For the last six months, Apple has been hearing one criticism more consistently than all others. From Apple co-founder Steve Wozniak, to a cadre of high-profile Wall Street analysts, Apple keeps hearing that it needs to innovate, innovate, and innovate some more.

Amidst widespread expectations that Apple would only refresh familiar products in 2013 and hold off on entering new product categories until 2014, investors have continued to pound AAPL this year in response to the company’s apparent innovation stagnation.

But during Apple’s Q2 2013 earnings call this afternoon, Apple CEO Tim Cook set the record straight on Apple’s plan for the rest of 2013. “The most important objective for Apple is developing innovative products,” Cook said, stopping short of revealing what these products may be.

For the first time this year, Cook has been candid in telling reporters and investors that new products are in the pipeline for “the fall and all of 2014,” reiterating on the call that “a lot more surprises in the works.”

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